Do People You Swipe on Her Ever Show Up on Your Feed Again

How Hinge plays with your psychology to go you a match

Photo past Jodie DS

Few months agone, I was on this dating app called Hinge (you guessed it right — for the noble purpose of 'enquiry'). While navigating through Hinge, or rather while researching the app, I found some super smart UX flows that actually led me to appoint more & more with Swivel.

Before nosotros get into the specifics of these UX flows in Swivel, let's talk a fleck about dating in general. And for that, permit's do a quick mental exercise. Imagine you're standing in a bar and at that place's a really hot person on the other side of the area who you'd really want to pursue. In that moment, how do you lot feel? Do you lot confidently walk upwards to them, or do you lot stand up there frozen never really making a move. When I picture myself in the aforementioned situation, here'due south how I experience:

• Should I walk upwardly to him?
• If I did walk up to him, what will I say?
• If I did walk upwards and said something, volition I end upward saying something meaningful?
• Volition he like me?
• What if he doesn't like me and says something rude in return?
• Oh, he's with friends! What if he rejects me in front of all of them?
• What if he and his friends mock me?
• Oh my friends are with me too. What will they say if he rejects me?
• What if he rejects me now and bumps into me tomorrow in the supermarket?

And tons of such FEARS!

In summary:

Walking up to someone to inquire them out is hard — there'due south fear of rejection

Getting rejected is harder — there's fear of bumping into them again and having your ego trampled

And bumping into someone in the supermarket the next morn afterwards they let you down previous night in the bar is hardest — here'south fearfulness of being recognized, mocked, or introduced as "the guy I rejected terminal nighttime" to her friend

Enter Tinder!

You're at present sitting in the condolement of your couch. No more than do yous accept to walk upward to someone. No more than do you have to solve probability maths in your head whether that dude will want to make out with you later. All your insecurities are comfortably placed behind a screen, probably munching on something, on a nice couch. Tinder gives you an altar no product can — all of a sudden every person in the ecosystem is a probable match. You tin right swipe hundreds of them and Tinder won't put a limit.

Trouble no. i solved.

Once you lot send an interest, Tinder smartly chooses to NOT show y'all who all yous sent an interest to, or what's the condition of your interests. In your interest, all of it magically goes in a black pigsty. If someone accepts you back, you go a notification and a match. Simply if someone doesn't, Tinder won't let you care — at that place are more fish to grab in Tinder's pond ocean. If you sent a few interests you can comfortably live in the glory that none of those people ever came dorsum on Tinder and hence didn't take your interest.

Because in the world of Tinder, rejection doesn't exist.

Trouble no. ii solved.

Non merely do rejections not exist in the earth of Tinder, the 3 second swipe UX of Tinder doesn't even let you build a mental image or a recall of someone you lot're swiping right or left. Once swiped, the potential matches go in black hole and considering you spend only a few seconds swiping them, you take admittedly no recall of them. So tomorrow, if they actually bump into y'all, you lot won't ever be able to tell if you lot saw them on Tinder a dark before.

(Not to add together, people look dissimilar on their Instagram, Facebook, and Tinder, than they practice in real lives. Bummer I know ;))

Problem no. 3 also solved.

In brusque, Tinder's UX solved the post-obit issues:

1. Big, assuming mugshots that tell you lot to have a conclusion on a face in less than 10 seconds. (of course, if you're the non-shallow kinds, you take some friction and swipe up to read more about them)
2. The power to swipe tens of hundreds of potential matches in but a few seconds leading to very less recall
3. No history of who you lot swiped left or swiped right
4. No style of knowing if the profile you're seeing on your telephone in the moment — swiped y'all right OR haven't seen your profile yet.
5. Reverse the in a higher place, and y'all'll infer that someone who you lot right swipe doesn't know y'all had right swiped them and hence they technically don't reject your proposal.

Only there are a few problems Tinder notwithstanding doesn't solve.

Let's assume y'all become a scattering of matches. Now you have a match in manus (like literally!) and:

• You have no idea why you swiped them right. That was probably just to up your probability game.
• You don't know anything about them other than a few stats like their age, their location and a few pictures
• How do you lot strike a conversation with someone yous don't know such that you go a response (Tinder gives y'all absolutely no cues)
• What if y'all exercise get a response, but they plough out to be creepy, not the most tasteful word choosers or in my case, people with bad grammars (this is intentional :|) or those whu typ lyk dis?!

Enter Hinge!

And its wonderful UX choices. Let's start:

1. Some of Hinge'south powerful UX starts correct from its on-boarding. To create a contour for yourself, you're not merely asked to upload your pictures and tell your age, location and other nonsensical data points but also to answer some random, fun questions about you. Questions such as:

"Ii truths and a lie!"

"Never have I ever"

"Typical Sunday"

"I geek out on"

The kind of questions you'd honey thinking most. And the kind of questions you'd love answering. Guess why? We LOVE to talk about ourselves! It just makes us feel good. Run across these:

(2) You said a few things almost yourself. Fabricated you feel good. At present lets swipe see a few profiles to pursue. A typical contour on Hinge is not but a big movie taking up most of the screen merely a picture show plus an answer to a random question (one of which you also answered while creating your ain contour). Equally you gyre down, you'll see a mish-mash of pictures and a few interesting questions that people have answered. Hinge, through its UX, keeps you invested in the procedure of finding a date. Yous spend a adept amount of fourth dimension looking through a profile and reading fun things about them. Y'all too know a bit more nigh them, different Tinder, to make a option. And aren't all practiced looking people great before they open their mouth (to kiss or talk ;))?

Here'south how a typical Hinge profile looks when you fire the app:

And hither's how a full profile would typically look like: (In the interest of not invading someone's privacy, posting a screenshot of my ain profile.)

Fifty to R as you roll down a profile

Side note i: If you want to sponsor my London trip, please to DM :D

Side note ii: The final few lines are the traits of someone in my life I already brag about. A LOT. :)

(three) Swivel too doesn't allow you get bored. Or ignore them! Each profile isn't but a mixed layout of answers + pictures but also a different set of questions answered. Hinge does it all to keep y'all invested AND interested in their product.

(four) Unlike Tinder, Hinge doesn't let you practice a left or right swipe. Y'all either show disinterest in a profile by tapping a 'X' icon OR you tin like specific things in a contour (an image or an respond) which is then followed past a prompt to write them a message. Hinge makes you put an effort into your proposal — the traditional manner it'southward done. And the mode information technology can atomic number 82 to higher conversions! (Imagine swiping random profiles v/s getting some thoughtful messages for a proposal)

(five) The fourth, and the bit that I loved the about, is the fact that you don't merely like or dislike a profile on Hinge. You tin can choose to like a picture OR an respond on someone's contour. Presently after you press the *eye* button you're too prompted to write a message along with that super specific like. Talk about conversation starters? And more so, super contextual conversation starters. Hinge has it all baked in their UX! See this:

(vi) Like the expert product information technology is, Hinge shows you who all sent you likes. Simply doesn't store whatsoever history of who all you sent likes to. Swivel doesn't desire you lot to know if you're rejected. Skilful products don't break your centre. ;)

Till so far, I've shown yous how you're investing your time in sending likes to the people yous'd potentially want to appointment after learning some fun things about them. You lot also get to like specific things nigh people. And start a very contextual chat with them. The recipe of getting a similar back and possibly even kicking-starting a conversation. Now permit's come to the other side. The way Hinge shows yous people who take liked you or sent you lot a proposal is super interesting too!

(7) Here'south how you become a proposal on Hinge.

Discover how someone has replied to something I wrote and is giving me an opportunity to skim through their profile in a dissimilar light altogether. I got my narcissistic kicking from the fact that the person who approached me took the pain to go through my profile, liked something interesting about me, and took time to comment on it. The least I could now do is look at their profile in a more than invested fashion too. And maybe ship back an interesting reply myself too?

And all-time of all, the product's UX is making me do all of this. All so naturally.

(8) In the best previous image, did you notice that I have l+ such likes (perks of beingness a adult female, yeah!)? Egotistic me takes a hot seat and jumps in to meet who all liked me, what specifically they liked — was information technology a movie or one of my clever answers, and what did they have to say to me! Only I don't desire to exercise information technology i contour at a time. I take a pot of gilded and I don't want to take out one coin at a time. What I want is load up my arms fully. Hinge understands that. And how beautifully it solves that!

Notice the screenshot beneath

You lot'll meet an icon for a grid view where I can access all the profiles of whoever liked me, all at once. And so I do, just Hinge being a smart product and having just enough enough psychology understanding allows me to see all the 50+ likes that I got BUT all greyed out. ;) Information technology asks me to upgrade if I want to see all the likes in one go.

That's not all! The thing I found even smarter was that equally I scroll farther, I can see the first few words of the messages people take sent me. Ouch! The narcissistic me is at present jumping upward and downward on the chair! How do I non upgrade and read all the cute things these men wrote almost me?! Once more, it'south all in the UX infant — it has shown me enough, and obscured enough to make me curious about what lies backside the upgrade! And like a good product, Hinge is playing with my heed to brand me things it wants me to practise

Reserved the all-time for the last. And that's Hinge's conversation department.

(9) Take you ever had the anxiety to read a message ASAP on WhatsApp but yous don't desire to answer to it right away? What makes yous scared about doing that? The blue tick? You don't want someone to know that you read their message but didn't respond selection-fully.

Hinge also solves this past not giving a read feedback to your senders. So you tin safely read and not reply instantly, without letting the other person know. Simply Hinge takes this a step further and shows a vivid blue " your plough " label on each conversation to continuously remind you that information technology'due south your plough to answer — to keep the bulletin on your radar. So a ii second glance on the screen tells you whether it's your turn to reply to them or yours was the last message.

Also bonus points for the "Your Turn" copy. It sends out a message that the other person fabricated an effort to say something and now it's your plough to answer to them.

If you reached till the finish, you deserve a light-hearted joke :) (And this comes from a real life incident)

Me: I downloaded Swivel and Tinder on my phone last week. But letting you know.

Him: *says zippo*

Me: What?! It's my age to have fun!

Him: It's your age to besides feature on Forbes 30 Under 30. Why aren't you doing that?

Me: *says nothing*

Fin.

P.S. Thanks to FacePixelizer for the blur result on screenshots

You lot can reach out to me on Twitter at @taruna2309 and on email at tarunawrites@gmail.com

vumonesty.blogspot.com

Source: https://uxdesign.cc/how-hinge-plays-with-your-emotions-to-get-you-a-match-1193c2bd79c4

Share this post